I think the cognition problem here lies in the fact that you seem to think Nanosolar is a new, experimental thing and it really isn't. They've been in the testing and production stages for years now. Popular Science doesn't say you're an innovative company just based on press releases - they actually went and looked at the tech.
If I made a machine that could extract gold from seawater at half the market price, would I sell gold at half the market price and take a backlog? No, I would sell it at 5 cent below market price until I had the necessary production capacity.
Except that the entire point of the product is its lower manufacturing cost and market price, which makes that kind of strategy bad.
(no subject)
Date: 2007-12-22 07:48 pm (UTC)If I made a machine that could extract gold from seawater at half the market price, would I sell gold at half the market price and take a backlog? No, I would sell it at 5 cent below market price until I had the necessary production capacity.
Except that the entire point of the product is its lower manufacturing cost and market price, which makes that kind of strategy bad.