Sheesh.

Feb. 16th, 2005 11:50 am
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Macrovision expected to announce new DVD copy protection scheme

The technology, called "RipGuard DVD," will be licensed to the company's partners - studios who are part of the Motion Picture Association of America, executives told ExtremeTech. RipGuard isn't foolproof, but the hope is that it will cut down on mainstream ripping, they said. The software will simply block rippers from working.

Macrovision claims that this new technology will not prevent any existing DVD players from reading the DVD information.

Macrovision's technicians appear to be relying on the MPAA remaining unaware of one simple fact: if it can be played, it can be copied. The only way to keep a file from being copied is to make it unreadable, and you're probably not going to get people paying $30 for coasters with a movie logo.
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