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Date: 2014-05-24 04:56 pm (UTC)
"Marvel Studios" is Marvel's in-house movie making crew. They made the Avengers movies - Iron Man, Captain America, Thor, Guardians Of The Galaxy, etc.

Marvel Studios makes good movies.

They sold the movie rights for X-Men to 20th Century Fox a long time ago, before Marvel Studios existed, because they were nearly bankrupt and 20th Century Fox wasn't. 20th Century Fox are not Marvel Studios, and have only just now apparently figured out how to make a superhero movie that is actually really good. They are the only non-Marvel-Studios studio to have done so.

But the fact that TCF owns the rights to X-Men is why you never even see a reference to mutants in any of the Avengers movies - Marvel Studios doesn't own X-Men. And it's why you'll never see a reference to the Avengers in an X-Men movie, despite Wolverine, Quicksilver, and the Scarlet Witch being classic Avengers.

Marvel sold Spider-Man to Sony, which is why all the recent Spider-Man movies have sucked (Sony doesn't know how to make a superhero movie) and why Spider-Man will never, ever interact with or even mention The Avengers, Wolverine, SHIELD, or The Fantastic Four, despite all of them being people he works with regularly in the comics.


It's not as simple as Marvel vs DC, in the movies. Marvel's sold different characters to different studios, and kept some themselves, and while I'm sure they're regretting selling off the X-Men and Spider-Man *now*, at the time they didn't have a studio, didn't have a grand plan, didn't have a track record of making good movies, and didn't have enough money to stay in business if they didn't sell some movie rights.


[1] especially on terms where the movie rights only revert if the purchaser stops using them for a long time, which is why there will be a new shitty Spider-Man movie every two years, forever. Sony will never give Spider-Man back voluntarily, not when they can coast on Marvel's "hew, Marvel movies are pretty good"? vibe and keep making a profit until lightning strikes and they manage a good Spider-Man movie.
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