(no subject)

[theweaselking]

McDonald's is recruiting Russell Simmons, P. Diddy and Tommy Hilfiger to perform a miracle makeover: Turn its employees' mundane uniforms into hip street wear.

With roughly 30,000 McDonald's employees that fall within young-adult age bracket, "it's very important to take [uniforms] from what they have to wear to what they want to wear," Steve Stoute, founder and chief creative officer of Translation Consulting and Brand Imaging, said. "It's a very important aspect of employee pride. McDonald's has evolved and become a lifestyle brand ... since it now is relevant to our lifestyle, let's go one step further and make its employees relevant to our lifestyle as well."

If the idea doesn't get lost in translation, McDonald's would end up rotating through a series of contemporary versions of the original Ray Kroc designs that would be changed in rotations. "You're taking the original inspiration of McDonald's and having very famous contemporary designers do a twist on it," said Mr. Stoute. The ultimate test is whether employees would wear the outfits outside of work as a fashion statement.

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Possibly not the fashion statement in question.

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Translation

[jerril]

We will now require our employees to buy new uniforms once every two months. No longer will the casual public be able to tell the difference between an employee and a customer. Lo, and there will be much confusion.