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In the 22nd century, Coca-Cola's executive laboratories will refine a strange syrup from the blood of mad Coca-Cola disease sufferers. This they will dub "midichlorians"---a drug capable of putting anyone in touch with the universal life force. That's the secret Coca-Cola won't tell you---it's not long long ago! It's not far far away! The Star Wars universe is a bitter vision of our own future: a galaxy where the power of Coke has usurped the Dao and the monstrous ghost of George Lucas forces his dialogue into every living mouth!

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