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Pupils who have taken to wearing a blue wristband to pledge their support for a government-sponsored anti-bullying campaign are becoming the target of bullies

The wristbands, which have been championed by David Beckham, Kelly Brook and Bono, have also become a sought-after fashion item. The website eBay is currently advertising 25 for up to £21 a go.

Julie Oakley, the founder of Bullywatch, which supports families of the victims of bullying, said: "Kids who wear the wristbands have become natural targets.

"There has been a lot of interest in them because they are rare, and have become valuable. They are sought-after in the same way as new trainers.

"It's totally sick that something designed to help fight bullying could be used in this way - it completely defeats the object."
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Holy crap, were these people who come up with this never children themselves? "I identify myself as a victim of bullying, and allow you to take the initiative!" Why not just paint "shiteater" on the back our your children's clothes, it would probably incite less ridicule.

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