A PSA.

[theweaselking]

CANADIANS understand how public service announcements work. (Warning: Music, sound, and it's a Canadian "workplace safety" PSA. Those are generally pretty gruesome.)

We've gotten the practice at making them good, from centuries of experience in teaching our children to avoid the moose.

Here's another example - it's a catechism that we ensure all schoolchildren know by heart, by the time they're able to spell their own names:
Q: What do we do when we are awake?
A: Keep two eyes on the sky.
Q: What do we do when we sleep?
A: Keep one eye on the sky.
Q: What do we do when we see the moose?
A: Dig hard, dig deep, go for shelter, and never look back.

Comments

[hakerh.livejournal.com]

Jesus. That's a hell of a PSA. Shock & awe isn't the bes format for, say, a half-hour training video, but as buck_x said, it certainly caught my attention too.