And THIS is how you do music sales.

[theweaselking]

New Nine Inch Nails album available.

First 9 tracks = free download.
Entire double-album download: $5
Entire album on 2 CDs with pamphlet and all that other physical stuff: $10
Deluxe edition with both CDs, hardcover casing, Data DVD of all the original music in various formats, Blu-Ray disc with maximum quality surround-sound: $75.
Ultra-mega-sooper-deluxe edition: $300, but all 2500 units are already sold out.

Oh, and all the music is released under the CC Sharealike license - meaning as long as you make no money doing so, share it around and remix it all you want.

In case you missed my point: With free downloads available, and with the full download for $5, and with a license that *encourages* people to copy and share it, they still made $750,000 on the most expensive edition alone.

Comments

[kadath.livejournal.com]

Trent = teh awesome

[fengi.livejournal.com]

Right now Bono is sobbing and shaking his fist at the appeasers of content pirates.

[jaffa-tamarin.livejournal.com]

Making your money from selling collectible editions is only a workable model when you're already famous. I'm more curious as to whether they'll make enough to cover costs from sale of the cheapo versions alone.

[torrain.livejournal.com]

At rather inflated costs, it'd run about $100,000 to record the album. (I am not speaking to typesetting, art, and the like; I realize this.)

If they were only selling the $10 CDs, they'd need 10,000 people to buy.

Since they've got at least a quarter that many people who are willing to pay $300 each, I'm guessing they'll meet costs.

[lafinjack.livejournal.com]

They're still making more than the record companies would give them.

[jagash.livejournal.com]

I bought the album download yesterday on principle alone. While the bits I have heard didn't wow me, still worth it. Good job NIN.

[nosrialleon.livejournal.com]

AND it's actually GOOD. Could not STAND the last 2 albums, but I've been listening to this non-stop since Monday. Ordered the $75 version and already planning on how I'm going to fuck with things...